A Beginner’s Guide to Blogging and Tweeting

A Beginner's Guide to Blogging and Tweeting

Type in ‘Best practices for blogging’ or ‘Top tips for Twitter’ into Google and the results will be overwhelming. Each person, blogger, or business will have their own advice and success stories to offer you. What this post aims to do, is simply provide a beginners guide to those starting out in social media and on their blogging journey.


Blogging is your gateway to social media and your ticket to creating content, context, connection and a community (Ducttape Marketing, n.d.).


  • BLOGGING SOFTWARE – Find a platform to host your blog. If you’re an individual, you can trial it for free on WordPress.com and Weebly.com and move into paid versions if your blog takes off! For businesses, consider adding it to your corporate website. Adding a blog is a great way to add timely content, attract engagement on your site and increase your keyword relevancy naturally, plus it complements your SEO efforts (Moz, n.d).
  • BRAINSTORM IDEAS: Firstly, do you have content or ideas that you would like to share to your audience? Before investing any time coming up with your blog, it would be a good idea to research any content ideas that would add value to the audience reading your blog piece. By content, I mean information, advice, tips, news, opinions, review, updates or anything that is authentic, real and useful. Brainstorm related topics, answer questions that are asked or unanswered in the blogging world. Ask yourself, what do your audience really want to know? Being useful is key to gain traction on your blog and being successful.
  • CREATE CONTENT – start producing content, do your research, vary the method of delivery. It does not have to be a post containing text all the time. Add a variety of images, infographics and videos, try out podcasts or maybe add a poll.
  • POLISH & PUBLISH – Before you hit the publish button, check, you spelling, grammar, sentence compositions. Then recheck it all. Add a compelling title, make sure you are providing some originality in your post. If you’re a business, get sign off from editorial teams. Post in a timely manner and watch the results.
  • ANSWER any questions and comments that come your way!


On their blog, Lindt do a really good job of providing inspiration, sharing pairings and recipes, engaging in seasonal occasions & timely events to reach out to their fellow fans. The best thing about them is that they provide a competitive edge by even having a blog. Many of their competitors, be it Snickers, Hershey’s or Toblerone, simply do not have one.


  • Increase your influence, be part of an information eco-system
  • Search engine benefits
  • Evergreen posts have an infinite shelf life
  • A way to pull in people from different channels
  • The ability to re-purpose content
  • PR opportunities and massive reach


So you have a great blog, but on its own it may just get buried under the heaps of information posted each day. You need to actively promote it, and Twitter is a great place to start. Tweet bite-sized content in 140 characters or less.

Here’s how:


  • SET UP – Create an account with a handle (for example, mine is @Dig_Mktg), add in a profile picture, an image for the header and write a short bio to introduce yourself to the world.
  • FOLLOW AND BE FOLLOWED – Follow like-minded people on Twitter and you’ll notice many will replicate and follow you back.
  • JOIN THE CONVERSATION – Use hashtags to increase your reach. “Reply” to people and add your two cents (Smith, 2012).

Schaefer (2014), identifies three key elements that enable tangible business and personal benefits.

  • Targeted connections – build your ‘tribe of followers’.
  • Meaningful content – ‘earn your audience’ through content that is interesting and rich. Post links about your blog, but also retweet others content, respond to mentions, share your opinions and engage in conversations.
  • Authentic helpfulness – Don’t try to continuously sell yourself, your blog or your products, aim to provide genuine help.


Although many of the candy brands do not have a blog, almost all of the brands mentioned in a chart in my previous post, have an active Twitter account.

Here is an infographic showing some examples of what candy brands are tweeting about:

[Click to enlarge]



  • It is free and open
  • It connects you to people and many influencers
  • It works great from mobile phones so provides flexibility
  • It attracts visitors to your blog or corporate website (Hubspot, n.d).
  • It allows you to listen, talk, energize, support, and embrace your audience (Li and Bernoff, 2011)

There are many valuable resources I’d like to share that should help you get started with your blog and with Twitter. Check these out:

Blogging for Beginners

Twitter for Beginners

How to Start Your Blog Today 12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
How to Create a Successful Blog Strategy Twitter Guide Book – How To, Tips and Instructions
The Secret Ingredients to an Awesome Blog Post Twitter Tips for Beginners

I hope this post provided you with a basic understanding on the best practices for blogging and tweeting. Clearly, candy brands have not embraced blogging much, but they all have a great Twitter presence.

If you have enjoyed this post, kindly share 🙂

Why do you think candy brands are not blogging? What do you think of their Twitter efforts? It would be great to hear your thoughts in the comments section below.


Hubspot. (n.d.). Attract Customers With Twitter. Retrieved from http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/how_to_attract_customers_with_twitter.pdf

Jantsch, J. (n.d.). Social Media for Small Business. Retrieved from http://www.ducttapemarketing.com/socialmediaforbusiness.pdf

Li, C. & Bernoff, J. (2011). Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. Boston, MA: Harvard Business Review Press

Moz. (n.d.). Blogging. Retrieved from https://moz.com/blog/category/blogging

Smith, B. (2012, June 5). The Beginner’s Guide to Twitter. Retrieved from http://mashable.com/2012/06/05/twitter-for-beginners/#JBd._3_9mEq9

Schaefer, M. (2011). Mark Schaefer on Blogging [PowerPoint slides]. Retrieved from http://www.slideshare.net/Rialta/mark-schaefer-on-blogging

Schaefer, M. W. (2014). The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time (2nd ed.). New York, NY: McGraw-Hill Education



6 thoughts on “A Beginner’s Guide to Blogging and Tweeting

  1. sastransky says:

    Another job well done! I really like the break down of this post. Bullet points and different section headers make it easy and a fast read, which I think is important in a blog. I also really like the resource chart that you posted for beginners. I am a beginner at blogging and Twitter so all the help and feedback I can receive is warmly welcomed. The hyperlinks make it simple for visitors to gather additional information on the subject, without having to search the internet.The infographic is also perfectly suited for your blog post.


    • trupti-desai says:

      Hey Sara, I’m really glad you’ve been enjoying my posts and coming back each week 🙂 I think you do a great job on your blog too, so you’ll be fine! Thanks for your comment 🙂


  2. Dean Blackwell says:

    Great post Trupti. I think you ask a great question as to why Candy Companies are not blogging at all or as much as Tweeting. I suspect it’s a case of choosing the write social channel for building a relationship with one’s audience. For example Hewlett Packard uses blogging as a means for keeping their audience up to date on its latest technology as well as what’ going on within the technical world. They are able to reach a large audience by breaking down or explaining how to use their products. It’s a case where the message delivered and relationship supported needs a medium that allows for sharing larger samples of detailed text vs a platform such as Twitter. Although candy companies could blog, communicating candy is just not as complex as say communicating how to download the latest printer hard drive for those who have upgraded to Windows 10 and find that their HP printers aren’t working. Twitter seems to be the appropriate social channel for the Candy industry for engaging with customers and delivering promotional content. However, given a bit of creativity someone could totally come up with a clever way of introducing blogging for Candy Companies that would support a marketing mix designed to increase brand awareness and or sales (Li & Bernoff, 2011).

    Li, C., & Bernoff, J. (2011). Groundswell: Winning in a world transformed by social technologies. Boston: Harvard Business Press.


    • trupti-desai says:

      I think you are spot on Dean. Many candy brands may not be blogging simply as their audience may not be correct for that channel. It is more important for brands, be it candy or otherwise, to participate, to create content for and have a presence on social media channels where their audience are. It seems as though candy brands have figured that their investment has the most return on Twitter and hence they are engaging with the users frequently on it. I’ve seen it far too often myself where brands open up several social networks and after a few weeks, the content lacks in quality, the followers and engagement rate dwindles and at worst, the social network is abandoned. This can be damaging for a brand. I agree with your example of how HP have an audience where there is a real need to share technical or instructional information in a blog post format and that is how it works for them. Many thanks for your comment 🙂

      Liked by 1 person

  3. athletictrainingandadministration says:

    This is a great breakdown of best practices for beginning bloggers and tweeters. You are so right, there is an overwhelming amount of information if you simply look up best practices for social media. Everyone has there own opinions and it can also vary greatly depending on what level you are at with your social media experience. The examples and infographic you used were spot on and greatly appreciated by another newbie to the social media world. Great post!

    Liked by 1 person

    • trupti-desai says:

      I’m glad you enjoyed reading my post :). Exactly, there are an array of opinions that exist on how one should blog or tweet, but really it’s about discovering what works best for you and testing as you go along. Thanks for your comment.


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