Social Marketing Brands and Risk

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There is a growing demand from consumers for brands to commit to social media and be more visible, accessible and transparent (Gusenburg, 2014). The world spends a whopping 110 BILLION minutes on social media a month – that’s equivalent to almost a quarter of people’s time spent online overall (Bullas, 2010). That is a very compelling reason for candy brands to embrace social media.

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Mobile Applications Uncovered

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App-Overload – Candies do it Right

Seeing that candies are a consumer facing brand, I was shocked to find very little presence of known brands with their own apps on the US Apple App Store or the Google Play Store. I always thought well-known companies nowadays most likely have an app regardless of performance as it is becoming quite a trend to simply have an app out there. After a lot of searching and digging around, I found ways in which some of the candy brands are using or have used mobile applications to reach their audience in the US or abroad.

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The Rise Of Instagram & Pinterest

instagram-vs-pinterestSocial Media Tools Comparison

Facebook. Twitter. Instagram. Pinterest. Hundreds of others. There are an endless number of social media networks and tools for businesses and likewise there are several articles out there that compare the social media beasts (Facebook and Twitter)….but now you’ll find that the momentum, follower growth and buzz is surrounding visual social networks such as Instagram and Pinterest.

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